We believe in storytelling

Many years ago some young journalists set out to try and create a new form of storytelling using Internet and digital media. They wanted to create cinematic, narrative experiences with interactive paths and clickable content - like a great documentary movie fused with a cool magazine feature all wrapped into an online game. They wanted to create something that would capture people and sometimes even make the world just a little bit better, like great journalism and storytelling had always done. They were sad to see how this type of content was slowly disappearing from traditional media, and not really an essential part of the new online media scene either.

The years went by and the internet became full of video, photos and music. The audience grew and advertisers came along with money. But today the unique language for online storytelling is still not really there. YouTube and all the other places are great - but they are just a new type of old school tv-station.

It is not really interactive. No layers of information, no links, buttons and different ways to navigate and drive the story from the viewers position. And what happened to the mission of great documentary storytelling? Funny online videos are fine, but what if we could really make someone's life a little better through online storytelling.

The young journalists are still fairly young, and they still believe in interactive storytelling with something at heart. It just has to be easier for people to create the stories. So they said to themselves: What if some tool would let you drag and drop you way to an awesome interactive story without touching a single line of code? And what if you could share photos, video and audio with the worlds best storytellers to get the pieces missing for your project? And in the end you should be able to spread the story all over the internet, and make money from advertising and licensing.

And so they build Storyplanet.